The puerco pibil is a recurring element of the movie Once Upon a Time in Mexico directed by Robert Rodriguez, where it is the favorite food of a CIA agent played by Johnny Depp, who orders this dish every time he enters a Mexican restaurant and urges every people he has lunch with to taste it.
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The film opened in 2,035 theaters in the United States on September 19, 2003 and grossed $8,190,574 in its opening weekend, ranking #5 at the box office behind Underworld, Secondhand Lions, The Fighting Temptations, and Once Upon a Time in Mexico.