In 2011, LIA gave a one-off award sponsored by JetBlue to filmmaker Morgan Spurlock's POM Wonderful Presents: The Greatest Movie Ever Sold, dubbed "The Greatest Award Ever Sold," for its analysis of product placement and the inner workings of the ad industry.
The product was featured on Morgan Spurlock's 2011 documentary POM Wonderful Presents: The Greatest Movie Ever Sold as one of the corporate sponsors.
The film was entitled POM Wonderful Presents: The Greatest Movie Ever Sold.
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