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unusual facts about Philip Kotler



City marketing

Philip Kotler, Donald H. Haider, Irving J. Rein (1993) Marketing Places: attracting investment, industry, and tourism to cities, states, and nations, Free Press, ISBN 0-02-917596-8 .

Social marketing

The next milestone in the evolution of social marketing was the publication of "Social Marketing: An Approach to Planned Social Change" in the Journal of Marketing by Philip Kotler and Gerald Zaltman.


see also