The chain was founded by Julian Metcalfe, co-founder of sandwich chain Pret a Manger and founder of Metcalfe's Food Company, in partnership with Clive Schlee.
London Business Angels members have made angel investments in companies such as Pret a Manger, Cobra Beer and more recently one of the fastest growing companies in America, Vibrant Media, which produced a seventeen times return.
The brand was established in 2008 by Metcalfe's Food Company, headed by Julian Metcalfe who has also co-founded itsu and Pret a Manger.
As with successful entrepreneurs such as Enterprise Rent-A-Car’s Jack C. Taylor, Amazon’s Jeff Bezos and Pret A Manger’s Sinclair Beecham and Julian Metcalfe, Aggarwal insists customer service is the guiding principle of his business philosophy.