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It was also one of the sponsors of the PBR's Built Ford Tough Series during the 2007 season; it was also the first year that the BFTS hosted an event in New York City's Madison Square Garden, and for 2007 only the event was named the Amp'd Mobile Invitational.
The CFD features nightly concerts by popular music and comedy acts, a midway, a fair with rides, games, and food vendors, wild west shows featuring Western riding, an Indian village, and a large PRCA/PBR nationally sanctioned rodeo.
Since 2004, the PBR's Built Ford Tough Series bull riding tour has hosted an annual event at this venue (except for 2006 when the event was held at Chase Field).
;PBR St. Louis: A cowboy bar featuring a southwestern-style menu, comprehensive beer and bourbon selection, dance floor, a mechanical bull, soft-seating lounge, several private balconies, and multiple bars.