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R. W. Apple, Jr. (1934–2006), associate editor of The New York Times
Several very recognizable reporters, whose bylines could be seen into the 21st century, are at turns critiqued, lampooned and glorified within the book, including R.W. "Johnny" Apple, Robert Novak, Walter Mears, Haynes Johnson, David Broder, Hunter S. Thompson and Jules Witcover, not to mention the politicians they were covering: Richard M. Nixon and George McGovern.
He was the founder of the Franklin Electric Company, Apple Dayton Electric and Manufacturing Company and The Vincent G. Apple Laboratories at Dayton, all based in Dayton, Ohio.