Jatin Kanakia's first major television role was in the comedy series, Shrimaan Shrimati, where he played the lead role of Keshav Kulkarni, a married, middle-class house-holder who develops a crush on his movie star neighbour, played by Archana Puran Singh, and a rivalry with her husband, played by Rakesh Bedi, who in turn is drawn to Kulknarni's housewife Reema Lagoo.