Attempting to fight the proposals, the GLC devoted £11 million to a three-pronged campaign led by Reg Race focusing on press campaigning, advertising and parliamentary lobbying.
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A socialist, Livingstone's administration advocated measures to improve the lives of disadvantaged minorities within London, including women, the disabled, homosexuals and ethnic minorities, who together made up a sizeable percentage of the city's population; what Reg Race called "the Rainbow Coalition".
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