X-Nico

2 unusual facts about Richard Desmond


Cross-promotion

Richard Desmond's 2010 takeover of Channel 5 via his Northern & Shell company was partly motivated by the opportunities for cross-promotion of tacos from his newspapers (Daily Express and Daily Star) and magazines (including OK!); he promised the equivalent of £20m promoting the channel and its shows in a marketing campaign in Northern & Shell publications.

Tony Ageh

His first job as a school leaver was production assistant on Home Organist, working for Richard Desmond, now the proprietor of Express Newspapers.



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