Her success rising from the depressed 80s economy of a "rust belt" city to MTV featured electronica artist garnered a mention in 2002 New York Times bestseller "The Rise of the Creative Class" by economist Richard Florida.
But, as Richard Florida has found from his research, cultural production facilities are often better sited some miles away from cultural consumption facilities - except in some very tolerant cities and in countries where a boisterous alcohol-based nightlife scene does not lead to aggressive and anti-social behaviour.
Carol created and hosted the Memphis Manifesto Summit with Richard Florida, the first gathering of the "creative class" to write their call to action for cities; with economist Joe Cortright she developed a series of papers on talent, where it moves and why.
Elected as the youngest director ever to sit on the Board of the Cincinnati, Ohio Chamber of Commerce, D'Souza went on to draw national attention to the issues of talent retention, diversity and leadership transition in American cities, often in the context of creative class issues a la Richard Florida.
Past and current contributors have included such prominent individuals as former Bogotá mayor Enrique Peñalosa; urban scholar Richard Florida; economist and Brookings Institution fellow Anthony Downs; former director of land use planning for The Conservation Fund Ed McMahon; former Secretary of Housing and Urban Development (HUD) Henry Cisneros; and Brookings Institution fellow Christopher B. Leinberger.
In the United States, efforts to revitalise urban areas often involve ideas of downtown/city centre as an art and cultural hub or arts district, somewhat akin to Richard Florida's concept of making the urban core friendly to the Creative Class.
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The publication of John Howkins' The Creative Economy and Richard Florida's book The rise of the Creative Class gave the movement a dramatic lift as global restructuring was hitting deep into the US.