Robert Sommer studied the design of airport seating and concluded that the arrangement of chairs in rigid lines bolted to the floor was deliberately sociofugal — discouraging social interaction such as conversation and encouraging the sitters to go to commercial locations such as shops and cafes.
Osmond began a line of research into what he called "socio-architecture" to improve patient settings, coining the terms "sociofugal" and "sociopetal", starting Robert Sommer's career, and contributing to environmental psychology.
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