The European Headquarters of Sony Computer Entertainment (PlayStation) and London Studios are also located on the street as was the London College of Music until that institution relocated to Ealing in west London in 1991, being replaced in 1995 by the London College of Beauty Therapy.
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Book of Potions (or Wonderbook: Book of Potions) is a 2013 augmented reality video game developed by SCE London Studio in conjunction with J. K. Rowling as a companion to the Harry Potter series and as a followup to the Wonderbook's debut title, Book of Spells.
Born to Run was featured on the soundtrack of video game publisher EA Sports' title, Rugby 06, as well as being the main song for Melbourne based video game developers IR Gurus' title, AFL Premiership 2006, whilst Shake It was used in three Videogames: F1 2011 (Codemasters), WRC 4 (Evolution Studios) and This is Football 2005 (London Studio) .