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Fact Checkers Unit (FCU) was originally a short film featured in the 2008 Sundance Film Festival starring Bill Murray, and was later turned into a branded entertainment series for Samsung Mobile.
After inviting reporters in mid-April, Samsung launched the Galaxy S III during the Samsung Mobile Unpacked 2012 event at Earls Court Exhibition Centre, London, on 3 May 2012, instead of unveiling their products earlier in the year during either the World Mobile Congress or Consumer Electronics Show.