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In 2008 he appeared in an episode of the reality series 'Secret Millionaire' and received a donation of US$20,000 from Century Software founder Gregory Haerr.
The event was organised by Secret Millionaire David Jamilly and social entrepreneur and local boxing coach Frankie Wales, in conjunction with Redcar and Cleveland Borough Council.
In December 2008, Haerr joined the cast of the FOX reality series Secret Millionaire in Las Vegas, where he gave away $150,000 of his own money to deserving people and organizations, including extreme wheelchair athlete Aaron Fotheringham.