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He was created for the game Knuckles' Chaotix and his subtle color changing demonstrated the technical capabilities of the Sega 32X console.
Sega Power, initially known as S: The Sega Magazine, was a Future publication aimed at the Sega range of consoles, including the Master System, Mega Drive, Game Gear and later on the Mega-CD, 32X and Saturn.
He became president of Sega in 1998, where he laid an ambitious plan using the Dreamcast to restore Sega's lost market share and prestige which took a severe downfall following the flawed launch of the Sega Saturn as well as the Sega 32X.