In 1997, Kellogg joined CBS Sports full-time as a studio/game analyst for college basketball coverage, and was one of three in-studio hosts for March Madness along with Greg Gumbel and Sports Illustrated's Seth Davis.
Seth Davis, a columnist for Sports Illustrated, has suggested that this arrangement is actually disadvantageous to student-athletes, as they have no recourse if an athletics department decides not to admit a player for non-academic reasons; for example, an athletics department could replace a signed recruit with another recruit by claiming that the first one was not admitted for academic reasons.
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