While he was still working for the Lintas, as a copywriter, Shobha De his cousin invited him to write for her magazine, 'Celebrity', soon after started shooting photographs for his articles, this got him attention and soon acclaim as a glamour photographer, and before long he started working for other magazines as well, including The Illustrated Weekly of India, and film magazines like Stardust, Cineblitz and Filmfare.
He made two TV series in 1995: the English language A Mouthful of Sky written by Ashok Banker and the popular Hindi language serial Swabhimaan scripted by writer Shobha De.