First released as an album track from the group's sophomore studio album Spiceworld, it was eventually released as a promotional single in 1998, as part of their endorsement with Pepsi.
Film roles followed, including appearances in Spiceworld: The Movie (1997) and Topsy-Turvy (1999), and a leading role in Running Time (2000).
The group performed the song as part of the Girl Power! Live in Istanbul Setlist, as well as during the American leg of the Spiceworld Tour, and the Christmas in Spiceworld tour.