The study is the brainchild of Australian entrepreneur Steve Killelea and is endorsed by individuals such as Kofi Annan, the Dalai Lama, archbishop Desmond Tutu, former Finnish President Martti Ahtisaari, Nobel laureate Muhammad Yunus, economist Jeffrey Sachs, former president of Ireland Mary Robinson, Jan Eliasson and former US president Jimmy Carter.
In 2009, he joined the project for Soldiers of Peace, a documentary for global peace and against all wars, which has won various awards in film festivals.
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