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During his twenty-three years owning the team, beginning in 1977, the 49ers won an unprecedented five Super Bowls under coaches Bill Walsh and George Seifert, Super Bowl XVI, Super Bowl XIX, Super Bowl XXIII, Super Bowl XXIV, and Super Bowl XXIX.
Rowen has had two of his assistant coaches go on to lead teams as head coach in Super Bowls: Andy Reid with the Philadelphia Eagles and Mike Holmgren with both the Green Bay Packers and the Seattle Seahawks.
It was officially renamed in 1970 in memory of legendary NFL head coach Vince Lombardi, after his death from cancer, to commemorate his leading the Green Bay Packers to victories in the first two Super Bowls.