The project was launched by Swiss Life, and should be completed (if the project is accepted) by 2015.
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Furthermore, he performed in commercials for Shell and Zwitserleven, the Dutch branch of insurance company Swiss Life.
Tour Eva (Proposed) project launched by Swiss Life, possibly in 2017-2019 (220 m)
At the MIPIM exhibition in 2009, the Mayor of Lyon, Gérard Collomb confirmed the desire of Swiss Life to raise the tower.