Système d'aide à la conduite, à l'exploitation et à la maintenance | ''système Dubonnet'' | Gitane Demone |
He ran Gitane-Campagnolo, Renault-Elf-Gitane, Système U-Gitane, Super U, Castorama, and Cofidis; riders under his direction included Van Impe, Hinault, Laurent Fignon, Greg LeMond, Charly Mottet and Marc Madiot.
The brand was synonymous with French bicycle racing from the 1960s through the mid-1980s, sponsoring riders such as Jacques Anquetil (1963–1965), Lucien Van Impe (1974–1976), Bernard Hinault (1975–1983), Laurent Fignon (1982–1988), and Greg LeMond (1981–1984).
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Later, BH sold Gitane/Peugeot and the rest of Cycleurope to the Swedish Monark conglomerate.
The group began in Los Angeles when guitarist/vocalist Valor Kand responded to an ad for "female vocalist available" in Los Angeles newspaper The Recycler, placed by singer Gitane Demone.