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From the 1970s until May 2002, the station was also known for its country music heritage, as well as being nationally famous for western swing music, harboring such musicians as Bob Wills and his Texas Playboys, Johnnie Lee Wills and disc jockey Billy Parker, who has won awards as country music disc jockey of the year.
Music and poetry were highlights of the festival, which featured performers Leon Rausch, Tommy Allsup and the Texas Playboys; Mel Tillis and the Statesiders; Larry Gatlin; Billy Mata, and Liz Talley.