Under its new owners, Burger King underwent a major brand overhaul including the use of The Burger King character in advertising.
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The draw was won by Christopher Kelly of Louisville, Kentucky, who was present when Herb was spotted at the Burger King in the city's Oxmoor Center mall.
A 15-year-old boy spotted Herb at the Burger King restaurant in Bessemer, Alabama and believed that he had won $5,000.