While personalities associated with broadcasts, such as hosts and correspondents, also promote their corporate or personal Twitter usernames in order to receive mentions and replies to posts, usage of related or "branded" hashtags alongside Twitter usernames (e.g., #edshow as well as @edshow) is increasingly encouraged as a microblogging style in order to "trend" the hashtag (and, hence, the discussion topic) in Twitter and other search engines.
While flattered to have been asked, Schultz said he had to decline in that he would have been forced to give up his nightly television program on MSNBC The Ed Show as well as his daily progressive national radio show, The Ed Schultz Show, in order to run.
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