Axel Scheffler (born Hamburg, 1957) is a German book illustrator best known for his cartoon-like pictures for children's books, particularly The Gruffalo and The Gruffalo's Child written by Julia Donaldson.
In 2011, the 60th product anniversary year, Colorforms added Green Lantern, My Little Pony, The Gruffalo, Tonka and Transformers, among others.
Magic Light Pictures is a London based company which produces independent films and television, and manages the children’s brand, The Gruffalo.
2012 saw the launch of a range of children's gifts based on Julia Donaldson and Axel Scheffler's much loved classic children's character the Gruffalo.