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Andrew Gilligan, reporting for The London Evening Standard, stated that the Sikh Federation (UK) is the "successor" of the ISYF, and that its executive committee, objectives, and senior members... are largely the same.
Time Out Magazine describes the shop as "a font of experimental design" while the London Evening Standard calls it a "cult store." EasyJet describes the store as "a veritable magnet for keen-eyed fashionistas" in its inflight magazine, recommending The Laden Showroom to London visitors.