In 1998, he started his own brand name Pierre Hermé Paris with a pastry boutique in Tokyo's New Otani Hotel, followed in July 2000 by a Salon de Thé in the Tokyo Disney shopping area Ikspiari.
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Since then, Pin Trading has spread to Disneyland Paris, Tokyo Disney Resort, Hong Kong Disneyland Resort and Disney Cruise Lines with each location creating their own pins and traditions.