He used his quarterly magazine, Physique Pictorial which featured other artists such as Tom of Finland, as means of advertising his material.
Upstairs from it is the Macho Bar, a space primarily for leather men and decorated accordingly with IML posters, Tom of Finland images, etc.
The newspaper also contained illustrations by Touko Laaksonen, better known as Tom of Finland, as well as regular contributors as Arthur Bell, Taylor Mead, Charles Ludlam, Pudgy Roberts, Bill Vehr, Pat Maxwell,Clayton Cole and regular columns from all of the active LGBSTG groups, from the most conservative Mattachine Society to the most radical The Gay Liberation Front, and all the other groups in between.
Through the late 1970s and the 1980s Frey was a prolific creator of gay erotic art including a series of a Tom of Finland-style bad-boy hero named "Rogue" for Him Magazine, and has produced, edited and illustrated several issues of Man-to-Man Magazine.
The record sleeve by Wayne Shellabarger delivers a mighty Tom of Finland inspired revision of the Rolling Stones Sticky Fingers album from 1971 – featuring a safety-pinned glans peeping out from the waistline and sperm dripping down from the denim pants (these rather explicit details can be discovered on the back-folded parts of the sleeve).
Finland | Tom Hanks | Tom Waits | Tom Jones | Tom Jones (singer) | Tom Cruise | Tom and Jerry | Uncle Tom's Cabin | Tom Petty | Tom Stoppard | Tom Clancy | Tom Wolfe | Tom Selleck | Tom Baker | Tom Brokaw | Tom Robinson | Tom Mix | Tom | Tom Paxton | Tom DeLay | Tom Sawyer | Tom Petty and the Heartbreakers | Tom Joyner | Tom Harkin | Tom Green | Tom Brady | Tom Ridge | Tom Berenger | Tom Robbins | Tom Harrell |