Gerd, in seeking to expand the business, came into contact with the designer Otl Aicher, whose design ideas were largely based on the principles of the Ulm School of Design which favours simplified forms and functionality.
She studied in 1954–55 at the Hochschule für Gestaltung in Ulm and in 1955–56 at the Staatlichen Schule für Kunst und Handwerk in Saarbrücken.
Their trip to Europe allowed them many rare opportunities, such as touring the renowned Ulm School of Design and meeting designers including Armi Ratia, creator of the Marimekko image.
In 1953 Peterhans was part of the initial core faculty at the Ulm School of Design (Hochschule für Gestaltung, 1953-1968) in Germany, which became an renowned, influential design school.
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From 1957 to 1961 he attended the Ulm School of Design, Germany, and participated meanwhile in urban planning projects for Isfahan in 1958, as well as he practiced in the architecture bureau Mangiarotti e Morassutti, Milan, in 1959.
Inge, her husband Otl Aicher, and Max Bill (former student at the Bauhaus) founded in 1953 the Ulm School of Design (German: Hochschule für Gestaltung (HfG Ulm)) in Ulm, Germany.
At a party given by a colleague from the Central School, he was approached by Tomás Maldonado, Director of the Ulm School of Design, and offered a job acting as a bridge between two rival factions at the school – ‘scientists’ and ‘artists’.
Born in Schwabmünchen, Germany in 1931, Seitz graduated from Ulm Hochschule für Gestaltung (Ulm University of Design, HfG) with a Bachelor’s degree in Visual Communication in 1959, after studying with graphic designers Tomás Maldonado, Max Bill, and Otl Aicher.