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The movie served as Universal Music Japan's second movie in the Japanese movie market, following the success of its first offering, the action film "Run 60".
The single was released on October 23, 2013 by Universal Signma, on the same day that Yonezu's two self-released Vocaloid albums, Hanataba to SuisÅ and Official Orange, were re-issued by independent label Boundee by SSNW.
The single also marked Utada's last release under the then EMI-controlled EMI Music Japan as the label was absorbed into Universal Music Japan as EMI Records Japan in April 2013.