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Nice Shoes has worked on spots and campaigns for a variety of clients, such as TD Ameritrade, BlackBerry, Calvin Klein Jeans, MTV’s Video Music Awards, and Ford.
The music video directed by Marcus Nispel and choreographed by Michael K. Williams (who later went on to star as Omar Little on The Wire) was nominated for Best Dance Video on The 1994 MTV Video Music Awards
In August 2013, Nation was chosen by Taco Bell to be the company's official correspondent at the 2013 MTV Video Music Awards.
In the episode, Karen Cartwright (Katharine McPhee) and Daisy Parker (Mara Davi), who is subbing as The Diva for the night, perform the song for Hit List, with Karen's character Amanda in her persona "Nina" and Daisy as The Diva performing at the Video Music Awards in a kind of sing-off.