Elred Kumar was first announced as "a businessman passionate about the film industry" in an article by the Economic Times in 2009, and it was announced that he would collaborate with his business partner R. Jayaraman as a part of RS Infotainment to be the producers of Gautham Menon's Vinnaithaandi Varuvaayaa alongside VTV Ganesh and Escape Artists Motion Pictures' Madan.
Venket Ram took publicity stills for films like Aadhavan, Aasal, Boss Engira Bhaskaran, Enthiran, Kanthaswamy, Madrasapattinam, Naan Mahaan Alla, Paiyaa, Pokkisham, Singam, Vaanam and Vinnaithaandi Varuvaayaa.