The station originally aired AWA All-Star Wrestling (in conjunction with a short-lived attempt on their part to promote events in the market), and later World Class Championship Wrestling and WWF Superstars of Wrestling.
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Following his retirement in 1984, Martin briefly served as an NFL analyst for NBC, participated in the battle royal at WrestleMania 2 (1986) for World Wrestling Federation, and appeared several times in World Class Championship Wrestling and the Global Wrestling Federation as a ringside commentator.
The title was known by its original name from its inception in 1953 through 1999, and was defended primarily in the Dallas area as part of Southwest Sports, Inc..