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After a spell in television, he conceived and launched YO! Sushi in 1997.
The 2012 event attracted some well-known names including, for example, John Penrose MP (The UK Minister for Tourism & Heritage), Kit Malthouse (The Deputy Mayor of London), Willie Walsh (CEO, British Airways), Taleb Rifai (Secretary of the UN World Tourism Organisation), Simon Vincent (Europe President of Hilton), Robin Rowland (CEO of Yo!Sushi), etc.