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This artist-led approach to selling art directly to the public not only re-popularised the artists multiple, but was a key moment in the subsequent Young British Artist era, culminating in the Charles Saatchi collected "Sensation" exhibition.
These include 'Viva Lolita' in 2008; a show inspired by Vladimir Nabokov's iconic novel, Lolita, which brought together eighteen international contemporary artists such as Nobuyoshi Araki, Trevor Brown, Nick Ruston, Charlotte Beaudry, Nazif Topcuoglu and Young British Artist, Mat Collishaw.