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In 1995, Genesis was badly injured when escaping from a fire at a residence owned by Rick Rubin, and they used money from the legal settlement to undergo a series of surgical procedures to look like each other, including breast implants and cosmetic facial surgery.
The film very loosely tracks the history of the real-life breast implant phenomenon, from its radical introduction through its incredible popularity, through the controversial link of its silicone base to various types of illnesses and cancers (culminating in the Food and Drug Administration's moratorium on use of silicone in breast implants, leading the industry to utilize saline ones, instead).
Other websites created by the duo include: Plastic Assets, which advertised a new credit card that offered free breast implants to young applicants; Christians Against Hip Hop, which tried to save white girls from the "dangers" of hip hop; and Adopt Black Girls, a fake adoption agency for young girls, which raised awareness about the effects of racist policy after Hurricane Katrina.