X-Nico

unusual facts about corporate identity


Obama logo

The latter had been brought on board early on by David Axelrod, Obama’s chief campaign strategist, although it had never done a political identity before.


Additional Productions

The booklet, designed by The Designers Republic, features a complete Funkstörung corporate identity manual, including painting schemes for planes, boats and buildings.

Peter Behrens

The creation of the concept of corporate identity (see also: Corporate design) influenced other post WWII companies, for example Braun (company) in Germany and McDonald's in the US.


see also

Adtranz

The brand Adtranz was created by Landor Associates as part of the corporate identity of ABB Daimler Benz Transportation.

Hartmut Esslinger

Other major client engagements include Lufthansa's global design and brand strategy, SAP's corporate identity and software user interface, Microsoft Windows branding and user interface design, Siemens, NEC, Olympus, HP, Motorola and General Electric.

Jennifer Niederst Robbins

She has also written corporate identity style guides for clients such as Harcourt Publishing, Americanexpress.com, and OrangeImagineering.

La Caixa

In the late 1970s, La Caixa asked Landor & Associates to create a corporate identity that would be easily identifiable and that customers could make their own.

Michael Patrick Cronan

He was one of the founders of the San Francisco Bay Area postmodern movement in graphic design that became known as the "Pacific Wave", and a recognized corporate identity designer, acknowledged for the naming and the identities of TiVo, Verio, the Indigo, Onyx and Crimson computer lines for Silicon Graphics (SGI) and naming Amazon Kindle.