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Two years later, at NASCAR's awards banquet in New York City, he introduced a videotaped tribute to Dale Earnhardt, who had died at the Daytona 500 some months earlier.
Following Earnhardt's death on the last lap of the 2001 Daytona 500, RCR and Goodwrench moved the sponsorship from the trademark "3" car to #29, with Kevin Harvick as driver.
In 2001, Orr gained attention again after the death of Dale Earnhardt when his autopsy photos as well as those of Bonnett and pop star Lisa Lopes were displayed on the internet.