All bikes had to run a standard ECU (Electronics control unit), and the ECU did not include electronics such as traction control and launch control.
As part of the development cycle, manufacturers perform detailed FMEAs and other failure analyses to catch failure modes that can lead to unsafe conditions or driver annoyance.
It pioneered many now-common features such as adaptive shifting, wherein the Electronic control unit optimizes shifting based on the driving style of the operator.
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Chip tuning refers to changing or modifying an erasable programmable read only memory chip in an automobile's or other vehicle's electronic control unit (ECU) to achieve superior performance, whether it be more power, cleaner emissions, or better Fuel efficiency.