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They partnered with Charlie Ahearn on Wild Style: The Sampler, a behind the scenes look at Ahearn's 1982 film Wild Style, considered the first hip hop film.
The track "Battlemaster" contains a widely used line from the hip hop film Beat Street.
The label also gave CDs, vinyl, t-shirts, other Sub Verse gear and their time and effort to support causes like hip-hop education (at the Brooklyn Museum), the Hip-Hop Film Festival, and Tolerance.org.