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The race featured over 4000 competitors at its inaugural edition, and also succeeded in attracting high-calibre elite athletes such as marathon world record breakers Haile Gebrselassie and Catherine Ndereba, as well as Australian 2008 Olympians Craig Mottram and Benita Johnson.
In 2002, Kirby was named as UK Coach of the Year (a title shared with Alex Stanton, coach to marathon world record holder Paula Radcliffe).
The fastest finisher among the T11 competitors was Andrea Cionna of Italy, who set a new Paralympic record for his category, but finished in seventh place, six minutes behind gold medallist Qi Shun, who set a new T12 marathon world record.
On 14 October 2007, Kiplagat set a new half marathon world record of 1:06:25 at the World Road Running Championships at Udine, Italy, while defending the title she first won in 2006.