The mechanical bull as an entertainment device as well as the commercial use of mechanical bulls gained popular appeal with the release of the 1980 movie Urban Cowboy.
Mechanical bull, a machine that replicates the sensation of riding a bucking animal
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;PBR St. Louis: A cowboy bar featuring a southwestern-style menu, comprehensive beer and bourbon selection, dance floor, a mechanical bull, soft-seating lounge, several private balconies, and multiple bars.
Mechanical Bull Riding (guest referee Ted Lange of The Love Boat fame) - Team Dark Blue won, followed by Team Green, Team Underdog, and Team Red.
When she was 78 she even rode the mechanical bull at Gilley's Club, wearing a cowboy hat no less, while visiting her eldest son.