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In the song, the narrator states that, although he owns many pieces of modern technology (such as a cell phone, plasma television and laptop computer), he still prefers the simplicity of a bologna sandwich on white bread, or the scenery of a rural lifestyle.
Gould received the $100,000 prize for which he was "competing," along with a plasma television and separate vacations to Tahiti and to a spa resort.
He works as a forklift truck driver in a product warehouse, although it is apparent that he doesn't take much care in this job, as demonstrated in New Kids Turbo when he drives the forks of his truck directly into an boxed plasma television.
In 1936, Kálmán Tihanyi, a Hungarian engineer, described the principle of "plasma television" and conceived the first flat-panel display system.