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unusual facts about sponsored film


Sponsored film

Sponsored film, or ephemeral film, as defined by film archivist Rick Prelinger, is a film made by a particular sponsor for a specific purpose other than as a work of art: the films were designed to serve a specific pragmatic purpose for a limited time.


Betty Luster

In 1956, Luster took the title role in a film sponsored by the musical instrument manufacturer C.G. Conn to promote to schoolchildren an interest in music.


see also