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This entry includes information from the German Wikipedia Glas Isar article.
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In the manufacturer’s Lower Bavarian homeland the River Isar is the principal river and would have enjoyed a warm resonance with customers, though subsequently, as the company began to implement an export strategy, it was found that customers in some non-German speaking countries thought the name “Isar” sounded “funny” and cars exported to these markets were branded as the “Glas Isard” which presumably sounded less “funny” .