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2 unusual facts about Glas Isar


Glas Isar

This entry includes information from the German Wikipedia Glas Isar article.

In the manufacturer’s Lower Bavarian homeland the River Isar is the principal river and would have enjoyed a warm resonance with customers, though subsequently, as the company began to implement an export strategy, it was found that customers in some non-German speaking countries thought the name “Isar” sounded “funny” and cars exported to these markets were branded as the “Glas Isard” which presumably sounded less “funny” .



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