The popularity he enjoyed during his playing heyday was such that he even starred in a 1962 full-length comedy feature Šeki snima, pazi se - a football-related movie built around his public persona.
In 1962, she starred in Šeki snima, pazi se, a full-length comedy based around the public persona of football sensation Dragoslav Šekularac.
Considering football sensation Dragoslav Šekularac (nicknamed Šeki, hence the film's title) was probably the first sports superstar in Yugoslavia whose fame transcended sporting bounds, the popularity he enjoyed during his playing heyday was the main reason that Šeki snima, pazi se came about.
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The film featured other cult-figure pop icons in smaller roles such as singer Lola Novaković, the band Sedmorica mladih and actor Jovan "Burduš" Janićijević.