In November 2012, the school hosted the reenactment of the infamous 38th Grey Cup Mud Bowl that occurred on November 25, 1950 as part of a string of CFL festivities to commemorate and celebrate the 100th Grey Cup.
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In 2012 in honour of the 100th Grey Cup, Canada Post used his image on a series of commemorative postage stamps.
High-profile acts are generally chosen for their broad appeal, due to the games' large audiences, and choices that deviate from that tend to be poorly received: for instance, in the 100th Grey Cup halftime show, balladeer Gordon Lightfoot received overwhelming approval, while teen-pop singer Justin Bieber was booed throughout his performance.