The Dale Earnhardt, Inc. #1 car driven by Martin Truex, Jr. carried a promotion for the film Swing Vote and have the star of the movie Kevin Costner (who also serves as the film's producer) as an honorary crew chief on the hood.
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The race was shown on the top two-thirds of the screen in a 16:9 format, with statistics and other information below on the lower third of the screen.
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